Find answers to common questions about Hero-ing's coaching services, programs, and approach.
Hero-ing is a coaching practice founded by Ms. Herold and Mr. Ewing that serves both business and individual clients. Our mission is to create the conditions for heroism to emerge—one heart, one team, one organization at a time. We define heroism as everyday courage: a person determined to love well and do good.
Our approach is strengths-based, focusing on what’s already working rather than what needs fixing. We believe people don’t need fixing—they need to be seen clearly.
Hero-ing is grounded in a strengths-based philosophy. We don’t believe in fixing people or organizations—we believe in seeing clearly what’s already there and building on existing strengths.
Our approach is direct, honest, and focused on sustainable change rather than quick fixes. We create space for genuine reflection and growth, not just surface-level transformation.
Hero-ing is based in Johannesburg, South Africa. We serve clients across South Africa and offer both in-person and virtual coaching sessions to accommodate different needs and locations.
For Business:
For Individuals:
The HER Edit is a 90-day reset coaching program designed specifically for high-achieving women aged 35-45 who are feeling overwhelmed. The program helps participants move from scattered to centered without burning it all down.
It includes 12 weeks of guided transformation, weekly group coaching sessions (with a maximum of 12 participants), monthly 1:1 sessions, and practical frameworks for sustainable change.
Engagement length varies by service:
Real change takes time—we believe in sustainable transformation, not quick fixes.
Start by booking a discovery call through our contact page. This 30-minute conversation helps us understand your needs and determine if we’re the right fit—no pressure, no pitch.
If we decide to work together, we’ll discuss scheduling, commitment, and next steps.
We offer both options. Many clients prefer virtual sessions for convenience, while others value in-person connection. We serve clients across South Africa, with in-person sessions typically held in Johannesburg.
For enterprise and team coaching, we often combine in-person workshops with virtual follow-up sessions.
Yes. We require at least 48 hours’ notice for individual session rescheduling. For program rescheduling or cancellations, please see our Return & Refund Policy for full details.
Individual Coaching:
Business Services: Pricing varies based on scope and scale. Contact us for a custom quote.
Payment plans are available for programs. Scholarships are offered for qualifying applicants.
We accept bank transfers (EFT), credit/debit cards, and can arrange payment plans for longer programs. All pricing is in South African Rand (ZAR).
We do not offer refunds on coaching services. However, we do allow rescheduling with at least 15 days’ notice before the scheduled engagement. Please see our Return & Refund Policy for complete details.
Strengths-based coaching focuses on identifying and building upon what’s already working, rather than fixating on what’s broken. We believe real growth happens when people operate from their strengths, not when they’re constantly trying to fix their weaknesses.
This doesn’t mean ignoring challenges—it means addressing them from a position of strength rather than deficit.
No. Coaching is forward-focused and action-oriented, helping you clarify goals and develop strategies to achieve them. Therapy typically addresses past experiences and mental health concerns.
While coaching can be deeply transformative, it’s not a substitute for therapy. We may recommend therapy if we believe it would better serve your needs.
Our founders, Ms. Herold and Mr. Ewing, are experienced professional coaches with extensive training in strengths-based methodologies. They bring deep expertise in leadership development, team dynamics, and organizational coaching.
Hero-ing maintains high standards of professional practice and ongoing development.
We’re happy to help. Reach out to us and we’ll get back to you within 24 hours.